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Proper Bakery + Cafe operates as a hybrid counter-and-cafe format on Jefferson Avenue in Murrieta — part retail bakery case with grab-and-go pastries and treats, part sit-down seating where customers linger with coffee and a plate. The operation centers on what moves through a morning or weekend rush: breakfast pastries, bread, and smaller cakes rather than custom multi-tier wedding commissions or elaborate decorated-cake specialty work. The format suits regular weekday customers stopping in for a coffee and something to eat, families grabbing birthday cakes for small gatherings, and Saturday mornings when locals want pastries and a table instead of driving to Old Town or further into the valley. For elaborate custom cakes with months-advance ordering and consultation, the specialized custom-cake shops are the match. For the everyday "I need something for the office tomorrow" or "grab a pastry while you're parked," Proper fills that straightforward slot with both counter service and the option to sit.

On Falcon Way in Murrieta, Shweets by SheShe operates as a custom cake and dessert shop built around decorated cakes for events rather than a walk-in pastry counter or everyday bakery lineup. The focus is custom orders — birthdays, anniversaries, weddings, and celebration cakes designed to specification — handled through advance consultation and pickup rather than a sit-down cafe format or impulse-grab case. The model suits planners who know a celebration date weeks ahead and want a custom design conversation, not a preordered sheet cake from a grocery bakery. For last-minute birthday runs, grabbing a donut before work, or weekend coffee with a croissant, the cafe-format bakeries elsewhere in Murrieta fill that slot. For someone with a specific vision — custom flavor, specific theme, dietary need — who's willing to book ahead and pick up on a set date, this is the right fit. Lead times shift with season; major gift-giving periods and summer party season compress availability faster than winter months.
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Get ListedLove, Dreams & Pie operates as a counter-service bakery focused on custom cakes and decorated desserts rather than a walk-in cafe or everyday pastry counter.
Love, Dreams & Pie operates as a counter-service bakery focused on custom cakes and decorated desserts rather than a walk-in cafe or everyday pastry counter. The business sits on Washington Avenue in Historic Murrieta, positioned as a made-to-order operation where most transactions involve advance planning — clients bring sketches or ideas, discuss flavor and design preferences, and return for pickup on a specified date. The format skews toward event-driven work: birthday cakes, wedding desserts, anniversary orders, and celebration-scale requests rather than grab-and-go morning pastries or coffee-shop seating. This setup suits customers planning celebrations weeks or months ahead, couples designing a wedding dessert, parents marking milestone birthdays with a custom creation rather than a grocery-store cake. For someone wanting a croissant and cappuccino on a Tuesday morning, a neighborhood bakery with cafe seating is the better fit. For a specific vision — a particular flavor combination, an intricate decoration, a tiered design for a significant occasion — the custom-order model that Love, Dreams & Pie operates within requires the kind of lead time and direct communication that event planning demands.
We tried 4 pie flavors for Thanksgiving and were so happy with all of them, and the customer service and availability of the shop. Their gluten free Pecan Pie was so good, everyone ate it even those who weren’t GF! Will definitely be recommending to anyone in the area!!
Ever since I walked in Laura was nothing but warm and welcoming, greeted me with a big smile and I initially took 2 pies (s’mores and key lime) and we loved them so much, my kids enjoyed them so much I came back 3 days later for 3 more (pumpkin, s’mores and key lime) and today I am picking up a big ...
I stopped by on May 19th with my friend. Terry was welcoming and friendly. She immediately offered us a sample of the Curry Chicken Pot Pie. My friend and I really enjoyed the flavor and freshness. I looked at the small 5" Pies in the cooler and decided on the Salted Caramel Apple Pie. I was conside...
What Locals Know
Historic Murrieta's Washington Avenue corridor attracts both foot traffic from nearby shops and locals planning celebrations. Bakeries on this stretch balance grab-and-go daily items with custom order production — knowing their capacity helps set realistic expectations for same-week cake orders versus larger lead times.
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