Is this your business?
Claim this listing to manage it, add photos, and get found by AI.


1stFruitsFarm operates a farm stand and farmers market on Altanos Road in Temecula Wine Country, selling produce and prepared goods directly from the property. The setup combines fresh-picked fruit and vegetables with seasonal offerings and value-added items — jams, sauces, baked goods — sourced from the farm or local partners. Most traffic flows during peak harvest season when supply is fullest and variety peaks. The customer base includes Wine Country visitors looking for a produce stop between tasting room runs, local residents stocking up on seasonal fruit, and people hunting for deals on bulk buys. Weekend mornings draw the steadiest crowds, particularly during stone fruit and berry seasons when the selection justifies the drive off the main corridor. This works better as a seasonal destination than a year-round grocery substitute, with foot traffic and inventory tied directly to what's ripe.

The Temecula Farmer's Market operates on Old Town Front Street, anchored in the historic district's walkable core where Saturday morning errands naturally include a stroll through the market setup. The mix leans produce-forward — local growers, seasonal vegetables, citrus, stone fruit — alongside prepared-food vendors and craft booths that shift with the season and vendor availability. It's the kind of market that draws a regular weekend crowd of neighborhood residents, families with kids, and visitors already in Old Town for coffee or breakfast nearby. The Saturday-morning timing slots into the existing Old Town routine rather than requiring a special trip; many shoppers treat it as part of a larger morning out rather than a dedicated market run. For serious produce buyers stocking the week, the grower variety works. For a quick grab-and-go lunch or a crafted item, prepared-food and artisan vendors fill that role. The foot traffic and social energy reflects Old Town itself — relaxed, unhurried, neighborhood-focused rather than a high-volume regional destination.
Get a featured listing and put your business in front of the people who actually live here.
Get ListedBarons Market operates a farmers market at its Rancho California Road location in Margarita Village, drawing a mix of produce vendors, prepared-food stalls, and craft sellers — the kind of weekend…
Barons Market operates a farmers market at its Rancho California Road location in Margarita Village, drawing a mix of produce vendors, prepared-food stalls, and craft sellers — the kind of weekend gathering where fresh produce is the anchor but the crowd also browses baked goods, local honey, flowers, and handmade items alongside it. The setting is a parking-lot format rather than a closed town square, which shapes both the vendor mix and the casual, grab-what-you-need pace of a typical visit. The regular crowd skews toward families running weekend errands, older residents who've made it part of their Saturday routine, and home cooks stocking up for the week ahead. It's not Old Town Temecula's walkable, destination-market vibe — it's more a neighborhood convenience stop where people already park and shop anyway. For the curated, small-vendor experience of a true farmer-direct market, some residents prefer the dedicated weekend farmers markets elsewhere in town. For fresh local produce without the detour, Barons fits the in-route slot on an existing shopping loop.
They have a decent hot food section. Small selection to choose from but what they do have is always good. However there is 8-10 hot n ready soup options which are my fav at this place.
We love, love, love this Baron's! We are a big fan of the salad bar and soup bar.....but the last 2 times we were there the chicken noodle soup had no noodles or chicken? Kettle full but .. only broth..I observed a older gentleman filling the largest containers with only noodles and chicken....no br...
We LOVE Barons Temecula! Best Thanksgiving feast in years. We bought the Revers stuffing, gravy, potatoes and turkey breast. Wow. You should stock these year round -total gourmet! I buy my orchids from you and all your baked goods. It makes it so much better living out here! Well Done! 🌠🌠🌠🌠🌠
What Locals Know
Margarita Village sits on Rancho California Road's retail corridor, making it accessible to both Old Town and the north valley neighborhoods. Weekend farmers markets in this zone draw steady foot traffic but rarely reach the crush of larger regional markets — expect a browsing-friendly crowd rather than a peak-hour rush.
Category-matching events in Temecula — not necessarily hosted by Barons Market.
© 2026 Top of Temecula. All rights reserved.