Is this your business?
Claim this listing to manage it, add photos, and get found by AI.


1stFruitsFarm operates a farm stand and farmers market on Altanos Road in Temecula Wine Country, selling produce and prepared goods directly from the property. The setup combines fresh-picked fruit and vegetables with seasonal offerings and value-added items — jams, sauces, baked goods — sourced from the farm or local partners. Most traffic flows during peak harvest season when supply is fullest and variety peaks. The customer base includes Wine Country visitors looking for a produce stop between tasting room runs, local residents stocking up on seasonal fruit, and people hunting for deals on bulk buys. Weekend mornings draw the steadiest crowds, particularly during stone fruit and berry seasons when the selection justifies the drive off the main corridor. This works better as a seasonal destination than a year-round grocery substitute, with foot traffic and inventory tied directly to what's ripe.

The Temecula Farmer's Market operates on Old Town Front Street, anchored in the historic district's walkable core where Saturday morning errands naturally include a stroll through the market setup. The mix leans produce-forward — local growers, seasonal vegetables, citrus, stone fruit — alongside prepared-food vendors and craft booths that shift with the season and vendor availability. It's the kind of market that draws a regular weekend crowd of neighborhood residents, families with kids, and visitors already in Old Town for coffee or breakfast nearby. The Saturday-morning timing slots into the existing Old Town routine rather than requiring a special trip; many shoppers treat it as part of a larger morning out rather than a dedicated market run. For serious produce buyers stocking the week, the grower variety works. For a quick grab-and-go lunch or a crafted item, prepared-food and artisan vendors fill that role. The foot traffic and social energy reflects Old Town itself — relaxed, unhurried, neighborhood-focused rather than a high-volume regional destination.
Get a featured listing and put your business in front of the people who actually live here.
Get ListedLa Favorita Ranch Market operates as a farmers market in Old Town Temecula, drawing a steady mix of produce vendors, prepared-food stalls, and local craftspeople rather than tilting heavily toward…
La Favorita Ranch Market operates as a farmers market in Old Town Temecula, drawing a steady mix of produce vendors, prepared-food stalls, and local craftspeople rather than tilting heavily toward any single category. The market functions as a Saturday-morning social hub where residents pick up fresh vegetables and fruit, grab breakfast or lunch from food vendors, and browse local goods — it's as much gathering spot as shopping destination. The regular crowd skews toward families with children, longtime Old Town residents, and anyone already in the area running weekend errands or exploring the historic district. Weekday shoppers and weeknight visitors will find this doesn't accommodate their pattern; it's anchored to a specific day and time. For serious bulk produce shopping or specific agricultural needs, the larger regional farmers markets draw wholesale and volume buyers. For a casual Saturday outing that combines fresh food, a meal, and the informal social rhythm of Old Town, La Favorita fits that weekend-morning slot most local families already know.
I ordered 5 dozen of tamales for Christmas and the chicken tamales were bad!!!! They smelled and by the time I realized it my 9 year old daughter had eaten them and got really sick for two days straight. I called the store within a couple of hours of picking them up and let one of the employees know...
Need a quick bite to eat? The Empanadas are where it's at! The friendly and courteous staff will make you feel like you're at your tias house. If you're in Temecula you don't want to miss this hidden gem!
Fantastic flavors! They marinate meat so well. All ingredients from our nachos from here. They always have fresh tamales. Hot and fresh tortillas 🤤. All around great market. If you craving Mexican skip out on the Vkns and Staters and give a small business a shot.
What Locals Know
Old Town Temecula draws weekend foot traffic that can compress parking and walkway space, especially Saturdays. Markets on this corridor compete with retail browsing and dining — vendors and shoppers who want to focus on produce without heavy craft-fair energy gravitate toward weekday or early-morning visits.
© 2026 Top of Temecula. All rights reserved.